You heard you needed a Facebook presence, so you threw together a page for your business. When it came time to load an image, what did you choose?
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If you were in a hurry to get something up, you probably just tried to find any image related to your business that seemed like it could work. Maybe you cropped a stock image to be the right size or picked something generic but basically relevant.
If you just went for an easy image that fit, you’re missing a real opportunity. Your Facebook cover photo does matter and you should invest the time or money to create one that really communicates what your business is. If you’re still skeptical, here are a couple of reasons to reconsider.
Facebook is where a lot of your audience is.
Facebook has over 1.65 billion active users, over a billion of which visit the website every day. With numbers like that, chances are a lot of your customers and potential customers are spending time on Facebook.
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And a lot of them are interacting with brands while they’re there. 52% of people using the popular social media platform have said they’ve liked brands on Facebook before.
Facebook therefore shouldn’t be treated as an afterthought. It’s a place for you to directly connect with your customers, which is extremely valuable to you. More importantly, for a lot of your customers, it may be the main place they see and interact with your brand.
The face you put forward on Facebook will have a significant impact on how your customers see you.
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Your photo is the first thing they’ll associate with your brand on the platform.
If you look at any Facebook business page, you’ll immediately see that the photo dominates the page. It’s the first place your eyes are drawn to.
When someone finds your business page on Facebook, that image will be the first thing they notice and associate with your brand. You need to make sure whatever you use represents your brand well and makes your page look good.
What Makes a Good Facebook Photo
Your Facebook cover photo has a few main jobs it needs to do.
It should match the style of your website branding.
To start, your Facebook cover photo is a branding opportunity. You can use it to forward the view of your brand that customers will find in other places, in particular, your website.
It should communicate something about what your business does.
Your Facebook cover photo isn’t just a branding opportunity; it’s a chance to show off what you do. ModCloth’s cover photo shows models wearing several dresses, skirts, and tops available for sale on their website.The photo demonstrates the company’s style, makes clear what they do (sell clothes), and doubles as a selling opportunity — several Facebook followers commented on the cover photo to ask where they could find the outfits to buy.